About the Project
GenAI is an online platform dedicated to AI ethics, featuring articles by insightful thinkers who examine the field from multiple perspectives.
When designing the platform, I considered its diverse target audience of academics, bloggers, and tech professionals (both established and emerging), while remaining accessible to all interested readers.
The design balances intellectual seriousness with engaging approachability. It is elegant and clean, yet fun and inviting. The platform required intuitive navigation to ensure content accessibility.
I presented three layout options to the client, and we ultimately selected one that incorporated elements from each proposal. The final design is minimalistic and refined, prioritizing content visibility. To introduce playfulness, I incorporated a graphic element that complement the brand identity.
Here is my design for the logo.
