About the Project
I designed the logo for a Brooklyn-based company that produces and sells handcrafted cannabis-infused baked goods and candy.
The brand identity had to convey fun, excitement, and innovation, while maintaining a local New York feel and handcrafted aesthetic. The primary challenge was creating distinctive branding in an increasingly saturated and competitive market.
The selected concept is heavily inspired by Art Deco style, evoking both the elegance and the clandestine fun of the prohibition era. The hand-crafted treatment adds a human touch and speaks to the world of small batch artisanal food.
